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RV Lifestyle, Inc. under new Ownership


For Immediate Release

Camarillo, CA.

Rosie Hirsch, owner of manufacturer sales representative agency, RV Lifestyle Inc. (RVLI), announced she has closed on the sale of her business effective October 30th, 2019. The new owners of RVLI are Reese Bischoff, formally National RV Sales Manager for Power Products, LLC. and Sheldon Sterling, owner of the S. Sterling Company, a leading RV OEM manufacturer’s sales representative agency for over 24 years, based in Peachtree City, GA.

Rosie will remain with RVLI as a co-manager, alongside Reese Bischoff, through 2020. After that she will remain on board on a consultancy basis. “Rosie has been a leading force in the RV Aftermarket sales industry, after starting her business in 2001. I have worked with Rosie, as Power Products, LLC. RV Sales Manager, for nearly 12 years, and have always been impressed with her professionalism, integrity and passion for the business”, said Reese Bischoff, co-owner of RVLI. “We will continue to build upon the foundation that Rosie has created with a focus on continuous improvement, expansion of our sales team and enhancing our portfolio of leading suppliers to the RV Industry.”

“After much reflection and consideration, I realized Reese and Sheldon were the perfect partners to continue to build on what RVLI has created throughout the years”, said Rosie Hirsch. “This collaboration provides us with a cohesive and stronger sales team, and deep knowledge of other markets which are already showing strong growth opportunities for the company. Our suppliers have been extremely supportive, and personally, it means a lot to me.”

The company headquarters will be relocating from Camarillo, California to Peachtree City Georgia soon. “Both RVLI and the S. Sterling, Co. will run as separate businesses, however, this unique and synergistic partnership will provide us a platform to leverage our knowledge base in the OEM and Aftermarket channels. This will provide our vendors and customers with the tools, expertise and guidance to grow their respective businesses,” Bischoff adds.

Based in Camarillo, CA. RVLI has been a leading aftermarket sales representative agency for over 18 years, representing some of the finest brands in the RV industry including ParkPower, Progressive Industries, Classic Accessories, Walex, Pollak and Prest-O-Fit, among others.


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